E-mail Branding
Imagine if every email sent from all your clients arrived at their recipient’s inbox as a branded marketing message.
Whether it's new products or services, sales material, customer support, latest news or events, research, PR, season's greetings, or straight corporate or brand identity - you can get ANY message across, drive traffic to your website, as well as measure and track the click-through and response ratios. All through your biggest form of daily communication - email, which your staff are sending anyway!
Intelligent Business Email is an email branding solution that is used in South Africa by companies like MTN, Nissan, and Ghanaian companies like African Regent Hotel, Lowe Lintas and IPMC. It transforms every company email into a targeted marketing message with measurable results.
Much like you wouldn't hand out your business card without your logo, or companies wouldn't have billboards without their corporate identity;
"Why would any company send out their biggest form of daily communication - email - without their brand?"
Our mailserver automatically adds banners, branded contact information and personalised/dated legal disclaimers
to all your outgoing email on the fly.
And the best thing about it, it has very little impact on your bandwidth, gets through firewalls and is centrally controlled. One important feature is that all replied and forwarded emails will still carry the email insert and are all clickable and track-able, thus a VIRAL tool!
It is important to note that most companies have tried to incorporate some form of logo or identity into company email through the use of templates (usually in Outlook), however these have numerous disadvantages and companies end up stopping this exercise.
A couple of Reasons being:
templates create large file size which play havoc on bandwidth, templates are blocked at most firewalls, templates need to be loaded onto every desktop in order for them to have it, if new designs need to be created this will then have to be loaded on all computers AGAIN, and most importantly, Marketing has no power in controlling whether they use the correct template or even at all.
Important Features
- Compliant with all email systems – Rocketseed is compliant with all email clients. If it goes via the Rocketseed server then there is no worry that the template (with multiple links and marketing inserts) will arrived not the way it was designed.
- Multiple templates – More and more SME’s realise the important of keeping their brand fresh and staying top of mind of their clients.
What easier way of doing this by assigning various templates to their email address whereby each template focuses on the different services / products of their company. These templates can be activated various ways:
- The system will randomly select a template from the list.
- An specific template can be selected by adding a short code in the subject line of the email.
- Templates can be assigned over a period of time and will automatically activate and deactivate.
- The system will randomly select a template from the list.
- Marketing Reports– full breakdown of the amount of emails that was send per user / per company and if there was any clicks on their branding.
- Confirmation alert emails– Each time somebody clicks on your branding an alert email is send to the sender with the name of the link that was click.
- Central brand control– Because the branding is residing on a Rocketseed server the management of marketing inserts is simplified and changes will only have to be done at one place and not to all the relevant PC’s.
- Hassle free implementation– No need to send HTML files and instruction documents.
- No impact on your bandwidth– The user will not see his branding when he writes and email. The branding only gets attached when the email is send.
- RSS feeds– RSS feeds can be loaded onto the branding to display latest news, products…
- Free software updates– The user will have free access to all software (Rocketseed) updates.
Salient Benefits
- Build brand and company awareness
- Stand-out in clients and prospects minds
- Ensure personalization
- Maintain brand consistency
- Showcase your specials / promotions / company services and products
- Generate new leads and sales
- Secure improved client loyalty
- Central brand control for everyday email for all your users
- Smart eye-level communications
- Drive qualified visitors to relevant pages on your web site to recoup existing investment (ROI)
