Articles and Press
Releases

Press Releases and Authority Articles help you simultaneously perform two vital aspects of brand Marketing.

1. Build Brand Awareness
   
2. Increase traffic to your website

Press Releases and Articles work in the following way;

• Providing the media with information about your organization, product, service or event will go a long way to keep your brand on the lips of existing customers and prospective clients.
  
  
• Publishing industry-related articles portrays your company as an authority in your related field of expertise, and also boosts the traffic you receive from the Search Engines.

The content of your Press Release, no doubt has to be Newsworthy, and as a matter of importance shouldn't be seen to be a full blown ad- this will "diminish the Press Release's value to build brand awareness in the major publications".

Your authority articles on the other hand, allow you advertise and promote your brand to the fullest. These articles can be published in your Blog, Website(s), Newsletters, and news archives.

 

The process

We have put in place a simple and straight foward process to help you effectively utilize your Press Releases/articles to build brand awareness and improve SEO potential.

We'll work with you to develop an effective strategy to narrow your focus and target your audience

1. Our professional copywriters will meet with you to discuss and develop a "newsworthy" article based on information we gather from you, your web site and outside sources.
   
   
2. We'll use this information in writing the Press Release, combining good old fashioned writing with (SEO) techniques.
   
   
3. Once it has been written, the complete Press Release will be submitted to you for your approval--usually within 4 business days
   
   
4. Upon approval, your PR is released as a premium press release.

 

Your Press Release will be optimized to get the greatest possible exposure, which would include exposure to the two leading online Search Engines (Google and Yahoo) as well as local Newspapers and E-Media (MyJoy Online, Ghana Web, etc)